We are celebrating 50 years of WIC! For 50 years the WIC program has worked to help support the health and well-being of pregnant women, children, infants, and families. Working to support and help educate each family based on what they need. We will always continue to advocate for our WIC families!
Apply Today
The WIC Program is a supplemental food and nutrition education program that serves pregnant, breastfeeding, postpartum women, infants, and children up to the age of five. To be eligible, the applicant must be a resident of New York State and be income eligible. Our staff consists of dedicated nutritionists, clerks, and breastfeeding support counselors who are here to help assist you.
If you are interested in applying for WIC services or want to know if you are eligible, you can give us a call at (585)753-4942 or fill out the application form below. A member of our staff will reach out to you promptly.
Apply Here
WIC Approved Foods:
WIC provides a variety of nutritious foods that are important for everyday nutrition, especially for mothers and children. WIC food packages can be adjusted to fit within you and your child’s needs. Click on the link below to see foods included within the WIC program!
https://www.wicstrong.com/shopping/approved-foods/
What do I bring to my WIC appointment?
Click the link below for more information on what to bring to your WIC appointment!
What to Bring to Your WIC Appointment
Please call our offices at (585)753-4942 with any questions on what is needed to complete your WIC appointment.
Certification Appointments:
What is a Certification Appointment?
There are two types of Certification Appointments:
-
Initial Certification Appointment
- This is the first appointment you have once enrolling into the WIC program.
- At this appointment, our staff will assess eligibility and review any information you may need.
- A nutritionist will then complete a nutrition and health assessment and review your benefit package!
-
Recertification Appointment
- Recertification appointments are scheduled for those who are already part of the WIC program but are due to have eligibility assessed again.
- Our staff will assess eligibility and review any information you may need.
- A nutritionist will then complete a nutrition and health assessment and review your benefit package!
These appointments can be completed…
- In person at your WIC site
- Over the phone
Nutrition Education Appointments
What are Nutrition Education Appointments?
- These appointments will happen at least once every three months during a certification period.
- At this appointment, our staff will check in with you and your family.
- Nutritionist will review your food package and your WIC files. Here they will reissue your benefits, answer any questions and concerns, as well as schedule your next appointment.
Healthy Nutrition Update:
This is a type of nutrition education appointment.
- This appointment occurs halfway through your certification period
- Our staff will follow up with health and nutrition information
- Measurements are requested (height, weight, iron, hgb/ hct).
- If appointment is in person we can get these measurements, then
- If the appointment is remote, we ask to have measurements sent from the healthcare provider. These can be faxed over or emailed to [email protected]
These appointments can be completed…
- In person at your WIC site
- Over the phone
- Online nutrition education can be completed at wichealth.org. If you have any questions about this, please contact your WIC site office!
Kid Friendly Recipes:
WIC Works has lots of healthy and kid friendly meal and snack options. Click the link below for inspiration. You can make your own cookbook with all your and your family’s favorites!
https://theicn.org/cnrb/recipes-cacfp-homes/
More Recipe Resources:
https://wicmomstrong.com/wp-content/uploads/2022/01/wic-cookbook.pdf
Every 2nd and 4th Wednesday of the Month at 10 AM or 2 PM
https://us06web.zoom.us/j/81146159671?pwd=eFZvTTdnMWJVaXJlUTlXaG9uaXhMUT09
Meeting ID: 811 4615 9671
Passcode: 432436
Every 1st and 3rd Wednesday of the Month at 10 AM or 2 PM
https://us06web.zoom.us/j/81146159671?pwd=eFZvTTdnMWJVaXJlUTlXaG9uaXhMUT09
Meeting ID: 811 4615 9671
Passcode: 432436
(585) 753-5640
Breastfeeding Help Line
(585) 753-5640
Email us at: [email protected]
Build a Healthy Eating Routine for Your Baby
NYS Department of Labor – Pump Act Resources
Breastfeeding –PUMP-Act- Card-English
Breastfeeding –PUMP-Act- Card-Spanish
Additional Resources
Ready Set Baby – Prenatal Breastfeeding Information
WIC Breastfeeding Website –Searchable Topics
Office Of Women’s Health – Breastfeeding Information By Topics
Resources in Spanish – Recursos en Español
Updated Food Package!
WIC works to keep our WIC families healthy with equitable access to healthy and nutritious foods. We do this by supporting our families with nutrition that is up to date to help support healthy eating and bright futures.
Our updated food plan will…
- Help support fruit and vegetable consumption by increasing amount and variety.
- Expand whole grain options to include foods like quinoa, blue cornmeal, and teff to reflect dietary guidance and accommodate individual or cultural preferences.
- Provide more convenience and options within the dairy category, including flexibility on package sizes and non-dairy substitution options such as plant-based yogurts and cheeses and requiring lactose-free milk to be available.
- Include canned fish in more food packages, creating more equitable access to this under-consumed food.
- Add more flexibility in the amount of infant formula provided to partially breastfed infants to support moms’ individual breastfeeding goals.
Forms:
- WIC Medical Documentation
https://www.health.ny.gov/forms/doh-4456.pdf
- NYS WIC Approved Formulas
https://www.health.ny.gov/prevention/nutrition/wic/approved_formulas.htm
- WIC Medical Referral Form
https://www.health.ny.gov/forms/doh-799.pdf
Office Locations
270 Elmridge Center Drive
Rochester, NY 14626
ph: (585) 753-4942
Two Thursdays a Month : 7:30am - 4:30pm
Two Thursdays a Month: 7:30am - 7:00pm
One Saturday a Month: 8:00am – 4:30pm
89 Genesee Street #1
Rochester, NY 14611
ph: (585) 753-4942
Two Tuesdays a Month: 7:30am – 7:00pm
250 Waring Rd
Rochester, NY 14609
ph: (585) 753-4942
Two Thursdays a Month: 7:30am – 7:00pm
One Saturday a Month: 8:00am – 4:30pm