Breastfeeding is the best food for your baby!  It is your legal right to breastfeed anywhere you are allowed to be.   Breastfeeding is so important because it helps keep your baby healthy.  It supplies all the necessary nutrients in the proper proportions and protects against allergies, sickness, obesity, and diseases like diabetes and cancer.  Breast milk also protects against things like ear infections and every mom knows just how painful those can be for your child.  Breast milk is also easily digested by your baby which means less fussiness!

A really cool thing about your breast milk is it changes to meet your baby’s needs.  The amount changes according to the time of day, nursing frequency, and age of the baby.  All the guess work is done for you when you breastfeed.

Breastmilk is like on demand television – it’s always ready!  It is available whenever and wherever your baby is hungry and it’s always warm!  You don’t have to worry about keeping bottles clean or dealing with the waste.

Breastfeeding is also great for you!  Breastfeeding reduces the risk of diabetes and certain cancers.
It also helps many moms return to their pre-pregnancy weight.  And of course, breastfeeding strengthens the bond between mommy and child.

Tips and Advice

  • Breastfeed soon after birth and frequently (8-12 times in a 24 hour period).
  • Hold your baby skin to skin.
  • Keep your baby with you in the hospital.
  • Do not give a pacifier or bottle until breastfeeding has become a routine.
  • Unless medically contraindicated, only give your baby breast milk, especially in the first 30 days.
  • If you are having trouble with breastfeeding be sure to speak to a peer counselor.

You’re not alone! 

Each county in New York State has a team of breastfeeding counselors to help you from the very first thought!  They’re available for you at all hours of the day to text, call, or sit down with.

Click here for a Breastfeeding Support Video!

Click here to check out New York State WIC’s Breastfeeding Partner!

August 1 – 7 is World Breast Feeding Week. Learn more at

Additional Resources

World Breastfeeding Week

What Made You Decide to Start Breastfeeding?

WIC Strong of New York State sat down with one of our very own breastfeeding counselors to find out why she decided to start breastfeeding.

Why Is Breastfeeding Important?

New York State WIC Strong share’s the importance of breastfeeding from one of their very own breastfeeding counselors.

What Are Some Barriers Breastfeeding Moms Face?

The WIC Strong program of New York State sits down with one of their own breastfeeding counselors to talk about some barriers moms are facing when it comes to breastfeeding.

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